Long-running art direction for Gardest, the Baltics' largest garden and home centre. Across two years at Kontuur Leo Burnett, I owned the brand's day-to-day creative output — a steady flow of seasonal campaigns, in-store materials, animated web banners, and outdoor work across the store in Tartu.
Across two years at Kontuur Leo Burnett, I owned Gardest's day-to-day creative output as art director and illustrator. The work covered the full seasonal calendar — spring planting, summer garden furniture, autumn home updates, Christmas — translated into hundreds of pieces across social, web, print, in-store, and outdoor.
The challenge was holding a consistent visual voice across all those touchpoints while keeping each campaign feeling fresh and season-specific. The brand's purple-and-green palette, organic illustration system, and warm tone became second nature — and let me move quickly between weekly campaign briefs without losing the brand's identity.
A custom bus stop pavilion design fronting the Gardest storefront — the kind of physical, persistent presence that turns a transit moment into a brand encounter. The artwork used the same illustration system carried through the rest of the season's campaigns, scaled to architectural format.
A constant rotation of animated banners across the Gardest website and digital ad placements — seasonal moods, product launches, and weekly campaign pushes. Each animation reused the illustration system as motion elements, keeping production fast and the brand voice consistent.